Identify Your
Authentic Branded Connector
& Create Content That People Really Crave!

Most marketers focus on creating content that shares business value. While this is certainly an important part of marketing, there are other topics you can share that will really connect with your audience and drive engagement.

The questions in this guide are a great place to start identifying which topics resonate most with your audience. Once you have identified these topics it's time to put them into action by creating relevant blog posts, podcasts, graphics, or videos. You'll be surprised at how easy it is once you know what resonates best!